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While many potential clients understand the value of using Industrial Opinion Leaders, they want to better understand the ways in which ISIS leverages their expertise to reduce the risk and increase the speed of new product and technology commercialization. Three basic steps are always followed, as shown in the table to the right: |
Step
1 Clearly
define exactly what must be delivered Create
new business Develop
new markets Commercialize
New
technologies Focus
R&D efforts Increase
speed of commercial development |
Step
2 Match
the right tool to the specific needs MarketDiscovery MarketChoice MarketValidation Summit
Business Development System |
Step
3 Implement
appropriate Program
Planning and Analysis Workshops Comprehensive
Briefing Documents MarketDiscovery
Sessions IOL-Based
MarketDiscovery Intelligence
Gathering ISIS
Summit Conferences Market
or Alliance Development
Workshops |
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