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Market-Driven Development was created to fill a pressing need that clients kept bringing to our attention: Generating a good idea is only a small part of the commercialization process. The real issue is how to refine the idea to better match customer expectations while getting quickly and profitably to market. ISIS then set out to develop tools which could do this job more efficiently than traditional methods. |
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We're happy to say that those who rely on Market-Driven Development (MDD) - our client sponsors - believe it works extremely well, and are willing to say so for the record. Chuck Swartz, Business Development Manager for Dow Chemical, had this to say about his experience: "We tracked two fairly |
similar new technology programs, one involving the Summit system and one in which we worked strictly internally. While we started the Summit project a year later, it is now as far along as the other one. We got this far spending only 20 percent as much money in 33 percent of the time. There's no question that the system is real." |
In all cases, the process does much more than provide a simple yes or no answer. It helps keep good ideas on track by showing clients how to modify and enhance them to better fit customer needs. "Working with ISIS totally crystallized our thinking," said Tom Stoudt, Vice President, Technology & Business Assessment for Hoechst Celanese. |
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