Dow
Chemical Wins R&D Magazine's R&D 100 Award for
VersifyTM
ISIS International Played a Key Role
New Executive-Voice of the Customersm produced over US$1.5 billion in near-term sales opportunities.
BusinessWeek
(July 5, 2004) entitled "Inventing To Order."
p. 84. Discusses use of ISIS' Summit System to help develop
and launch Dow Chemical's new
XLATM
Elastic Fiber (Freedom FiberTM)
for the global apparel industry... using "Reverse
R&D." Over $1 billion of near-term opportunities
were discovered using this component of ISIS' Summit System.
The Reverse R&D process was first developed by ISIS in
1982 when profiling a next generation product for
Kimberly-Clark Corporation. Adhesives
& Sealants Industry Magazine
(Sep 2003) entitled "Alliances Among Top-Level
Executives Drive New Technologies into the Market."
Discusses the ISIS Multi-Market Entry service... a global
technology launch process powered by the ISIS Summit
Business Development System. The article highlights the
commercial success of innovation leaders HB Fuller and Dow
Chemical Co. in development of the industry leading Advantra
and Clarity lines of hot-melt adhesives. Download
a PDF. Chemistry
Business Magazine
(American Chemistry Council) (Mar 2003) entitled
"From Technology Push to Market Pull."
Discusses Dow Chemical Company's use of the Summit System to
accelerate commercialization of Insite(r) technology into
the adhesives market and others. Article focuses on H.B.
Fuller's new Advantra(r) and Clarity(r) adhesives families
that resulted from this ISIS Summit System. (PDF) BtoB
Magazine (Feb
2003) entitled "Intermediating
innovation." Discusses a new approach
technology-based companies, government labs and agencies can
take to rapidly identify high value markets, form alliances
and secure entry customers for new technologies and other
innovations. (PDF) Business
Finance Magazine
(Feb 2003) entitled "ROI = Return on
Innovation." Discusses the use of specialized
Intermediaries to direct innovation and accelerate
commercialization. Filtration
News (Jan/Feb
2003) entitled "New Filtration
Technology." Discusses use of ISIS
MarKetDiscovery to launch AQF Technologies, now a part of
BBA Filtration, BBA Group (PDF) Harvard
Business Review
(August 2002) entitled "Breaking Out of the
Innovation Box." IBM's John Wolpert discusses
the role of Trusted Intermediaries and ISIS in
connection with effective innovation and technology
commercialization. Technology
Business Magazine
(December 1997) entitled "'Market Discovery'
method helps Hoechst Corp. target new
technology." A Platform technology discovery
was too good to pass up. So Hoechst opted not to license the
IP but instead to systematically exploit its
potential. MCB
University Press/Emerald
(Vol. 95 No. 1, 1995) entitled "Accelerating the
commercialization of technology." Discusses a systematic
way of forming ad hoc cooperations among industry leaders
that brings technology into the markets where it is
needed. Market
development/market entry of a new specialty
chemical Commercialization
of a new biological diagnostic technology was accelerated by
'industrial opinion leaders' Business
growth and expansion of a European integrated plastics
fabricator A new
international company commercializes a unique packaging
technology A U.S.
manufacturer discovers the breakthrough potential of a new
polymer Accelerating
commercialization of a new water purification
system A
manufacturer of diversified industrial products seeks to
create a new service business Accelerating
commercialization of a new membrane system technology
(Client-written) NEW....Dow
Chemical Wins R&D Magazine's R&D 100 Award for
VersifyTM. Once Again, ISIS International Played
a Key Role NEW....Innovation
on Demand: How do you find a brand-new, highly lucrative
product? The Summit System used for "innovative idea to
commercialization" results in Dow's new
XLATM
Elastic Fibers and excitement in the apparel industry from
Paris to New York. Multi-Market
Entry Summit System targeted and launched Dow's new
Versify™ Plastomers and Elastomers into non-film
markets. New
Executive-Voice of the Customersm service
produces over US$1.5 billion in near-term sales
opportunities. Dow
Chemical receives Outstanding Corporate Innovator Award from
PDMA. ISIS helped. Alliances
with Top-Level Executives Help R&D-driven
Companies Crack New Markets. A case history involving The
Dow Chemical Company and H. B. Fuller 21st
century technology for the world's largest single machine is
ahead of schedule - an 'advanced technology summit
conference' provided the insights Innovative
'business summit conferences' speed new technologies to
market Industry
leaders plot course of new biodegradable
plastics Gulf war
technology now providing cleaner air, and more uses are on
the way Playing
matchmaker to hi-tech giants Tambox
(Europe) looking for branded packaging
