MarketDiscovery is a versatile tool for developing strategy from high-caliber market intelligence inaccessible via conventional market research or "expert consultants." A response to what we perceived as a growing client need to access domestic or international Industry Opinion Leaders (IOLs) for purposes other than accelerating the commercialization of technology - a popular use of our Summit System programs - Discovery has been cost-effectively used to:

 

	Assess, validate and fine-tune new technology and product development directions
	Precision launch of a product in a target market
	Identify new business opportunities and new markets
	Assess the commercial potential of new business concepts and business models
	Develop high opportunity business strategies linked to clear R&D direction
	Acquire high-level market intelligence with which to support management decision-making

Discovery has been used by some clients with multiple early stage, relatively un-validated technologies or concepts to assess business potentials and establish priorities. In this implementation, Discovery is a cost-effective way to begin to identify which new technologies or market opportunities you should be pursuing - and how!

'Discoveries' lead to areas of new business opportunity; new business and product strategies; strategic alliances for the marketing of new products; the acquisition of strategic customers in narrowly focused, unfamiliar markets; the identification of 'resource-leveraging' new business opportunity areas; and the determination of unmet needs within specific application, market and regional areas. Additionally, MarketDiscovery has been used as a "front-end" to ISIS' Summit System to assess diverse markets and companies for engagement in Summit Conferences. Discovery has delivered valuable results to such companies as Hoechst, WL Gore, Shell, Dow and others.

Information and insight from Industry Opinion Leaders is more reliable and far more valuable than the traditional types of information gathered by firms doing similar sounding work.

An outgrowth of our Summit Business Development System, MarketDiscovery taps the real-world experience and insight of members of the ISIS IOL Network - hundreds of high level business and technology executives with market-leading companies in North America, Europe and other global regions. These Industry Leaders are the people who shape the future of their companies and their industries. Discovery continually leverages ISIS' IOL access competencies and proprietary techniques to grow the Network with each new client program. See Discovery Panel Examples.

Discovery service models are versatile: they can be narrowly targeted at just a handful of companies, technologies or market areas, or more comprehensively address up to 30 to 50 areas. As compared to ISIS' 4-8 month Summit Systems, Discovery programs range in duration from 2 to 4 months, depending on market scope and client objectives.

MarketDiscovery's high level intelligence gathering and strategy development, made possible by the engagement of Industry Opinion Leaders and ISIS' unique facilitation approaches, provide valuable contributions to new business planning and to implementation of strategic growth and diversification initiatives.

 

 

Click here to learn the difference between MarketDiscovery and Market Research.